Rome’s Newest Artisanal Gelateria Opens… Right Near the Colosseum

Flor, Rome's newest gelateria

Sweet relief — in the form of homemade, artisanal gelato — has just come that much closer for those sightseeing in the Colosseum area. Right across from the entrance to the Roman forum, on Via Cavour, is “Flor,” Rome’s newest gelateria.

Flor just opened in the last month, and I’ve already taken (several) tastings. The good news: It’s definitely good gelato. And it’s made fresh on-site, always a absolute must huge plus. It’s also a welcome addition to an area that previously, Sicilian pastry and ice cream shop Ciuri Ciuri aside, didn’t have very many gelato options at all, never mind artisanal ones.

Gelato from Flor, Rome's newest gelateria near Colosseum

That said, it’s not the best gelato I’ve ever tasted. Some of the flavors don’t have as much “kick” as I’d like, particularly the fruity ones (is pear really that hard to turn into gelato? Because time after time, I find gelaterias failing to deliver on their pear flavors). But others are definitely worth trying. My two favorites: the variegato all’amarena, a mix of creamy vanilla and cherry, and the fondente, a super-rich dark chocolate.

Even if it’s not Rome’s best gelateria, Flor is still pretty darn good. Oh, and they have 3-euro milkshakes, too. You can bet I’m going back soon to try one.

Flor. Located at the bottom of Via Cavour, just above where it meets Via dei Fori Imperiali, on the left. I’ll go back soon for the proper address, but if you head up Via Cavour from the Roman forum entrance, you can’t miss it.

You might also like:

Rome’s Most Convenient Beach (And It’s Pretty)

11 Etiquette Mistakes (Not) to Make at an Italian Meal

Rome’s Best Cannoli — And Other Sicilian Goodies

You might also like...


  1. I went there last night. A Roman friend of mine took me there for some gelato. He says it is the best in the city, so I’ll just take his word for it. I had ‘nocciola’ and ‘nutella’. Nutella was amazing, but I think that I’ve had better nocciola. But I will definitely go back! They’ll also put a drizzle of melted chocolate at the bottom of the cone if you ask! 🙂

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.